Communications of the ACM, Inside Risks column, vol. 38, 1 (Jan. 1995) 162.
The opportunities are attractive, but some pavers of the Information
Superhighway (ISH) are too eager to pour concrete. They risk making
rough roads that will alienate the very users they seek. These
technologically-oriented ISH devotees may be building dramatic
overpasses and painting stripes without figuring out where the highway
should be going. I believe that greater attention should be paid to
identifying appropriate services, designing a consistent user interface,