Kreitzberg, C., Shneiderman, B.
October 2000
Common Ground Anthology, Usability Professionals Association, 2000. Revised version reprinted in Branaghan, R. J. (Editor), Design by People for People: Essays on Usability, Usability Professionals Assn, 2001. Chicago, 7-20.
HCIL-2000-21, CS-TR-4191, UMAICS-TR-2000-70, ISR-TR-2005-65
A management oriented essay on how to promote usability in organizations. It begins with crafting the message (Good usability is good business). Then it deals with creating a cultural shift in information technology and software engineering departments, so that the impact of poor design and the benefits of improvements are widely understood. It closes with an eight-step call to action.
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