Shneiderman, B.
January 1995
Communications of the ACM, Inside Risks column, vol. 38, 1 (Jan. 1995) 162.
The opportunities are attractive, but some pavers of the Information Superhighway (ISH) are too eager to pour concrete. They risk making rough roads that will alienate the very users they seek. These technologically-oriented ISH devotees may be building dramatic overpasses and painting stripes without figuring out where the highway should be going. I believe that greater attention should be paid to identifying appropriate services, designing a consistent user interface,
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