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BBL: Tipping the Balance

Event Details
  • Date:


12:30-1:30pm HCIL (room 2105 Hornbake, South Wing)


When the Maryland Institute College of Art (MICA) began the Masters of Professional Studies in Information Visualization (, there was a document and a goal to take MICA in a new academic direction by integrating design education with course work in visual communication, data analysis, and statistical applications. The audience for this new program was wide ranging in professional skills, expertise, and industry, from designers to research professionals, statisticians, and analysts, coming from private and public industries. This talk will tell the story of how the program moved from an idea to launch, to its fourth year of students, and how design, data, and analysis work together to tip the balance to develop graduates who are more fluid and knowledgeable in the process of creating beautiful, informative, accurate, and persuasive visualizations.


Heather Bradbury, Director of MICA’s Masters of Professional Studies programs in Information Visualization and the Business of Art and Design, comes to MICA with over 15 years of experience in the fields of creative and educational project development and strategic communication. Heather’s background and broad professional experience, including Communications Specialist at the Maryland State Department of Education, Office of the State Superintendent; IDEAS Grants Manager and Education Specialist at the Space Telescope Science Institute (Home of Hubble Space Telescope); and co-owner of Balance-the Salon, an award-winning hair salon and photo gallery, provides her with a unique perspective in program operations and management as well as communication through various mediums to tell stories.Heather has additional experience working in the fields of architecture/interior design, engineering, events and catering, and production pottery.